The Nice Rice Foundation (the "Foundation") was established in 2024 to help more rice farming communities adopt farming methods that benefit the environment and improve farmers' livelihoods.

The foundation receives its funding from NICE RICE, a UK-based rice brand.

NICE RICE sources 100% of its rice from farmers that are using these new methods already. Having seen the positive impact on the environment and farmers first hand, NICE RICE established the Foundation to scale this impact beyond its own supply chain.

Having formed The Foundation, NICE RICE appointed Preena Patel and Malavika Gopinath to join Fergus O'Sullivan (NICE RICE founder) as Trustees.

In 2024 and 2025 the Foundation provided grant funding to Manav Vikas Sansthan - an Indian NGO and team of agronomists.

MVS designed a programme of training that has reached more than 700 farmers across numerous farming villages in Punjab, India.

Through 'Field Schools', farmers are learning practical skills in crop residue management, pest control, improving soil health, water conservation, and building climate resilience.

We hope to continue supporting partners like MVS over the long-term, deepening the impact of the work started in Punjab and expanding to other rice farming areas of India.

  • By email

    Hello@wearenicerice.foundation

  • By phone

    +44 208 159 6021